Please Say “Yes”: How to Convince a Broker to Sell Your Property

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Not everyone is cut out for owning an apartment complex. You may have been attracted by the advantages of being a landlord when you first bought the rental property, but now you can’t seem to handle the responsibilities attached to your title. If you find yourself having difficulty managing your responsibilities, then selling your apartment may be your way out!

What You Need to Make a Sale

Anyone can put up a property for sale, but not everyone can successfully get an apartment building buyer to close the deal at a price they’re happy with. Selling an entire building is vastly different and more challenging than selling a car or clothing—you need to appeal to prospective buyers to ensure that you’ll have a successful sale.

So, how exactly do you do that?

Aside from showcasing the best features of your property and having a move-in-ready interior, you will need to have someone on your team who knows the ins and outs of selling such properties. Apartment selling is a big job, and you won’t be able to do it on your own without lowering your price. If you want to sell your rental property at the highest price possible, then you’ll need someone who knows how to do precisely that: a broker!

The Importance of Hiring a Broker

A broker can be an individual or firm that works to negotiate and arrange transactions. They are licensed individuals who are in charge of writing contracts and overseeing sales transactions and purchasing activities. Having a real estate broker on your side who’s familiar with the selling process helps you save money by preventing underpricing or overpricing your home. 

They won’t only evaluate the price of your property—they can also successfully negotiate with apartment building buyers, so you can rest assured that you can sell your property without adjusting your price. In short, working with a broker gives you the upper hand!

How to Get Them To Say “Yes”

Looking for a real estate broker is easy, but convincing one to sell your apartment is a whole other story. You’d think brokers would jump at any chance to sell a property for more commissions, but this isn’t the case. 

The only way for a broker to reject your offer is if you have lousy seller behavior. Most sellers tend to be difficult, so many brokers do their best to stay away from them. If you want a real estate broker to sell your apartment, you’ll need to follow our tips below:

Stick to a Realistic Price

You can’t list your building for the highest price possible—you’re never going to get an offer that way!  No skilled broker will risk their reputation selling an apartment for an impossible amount. 

Instead of insisting on a sky-high asking price, you should set the price based on how much the apartment is worth and not what you wish it were worth.

Understand the Sales Process

You may not be working as a broker, but you still have a responsibility to learn how the sales process works. Even if you don’t have any experience in the real estate industry, you should still do your research first! That way, you won’t be left ignorant about what your chosen broker is talking about.

Make Your Building Sellable

When your apartment building has countless issues, it will be challenging to find an apartment building buyer that would be willing to offer a price. As such, you need to ensure that your building looks presentable and move-in-ready. If the property is presentable, more people will become interested in buying, which will make things much easier for your broker.


Selling your apartment is no walk in the park! If you want to sell your building successfully, you need to have the proper seller behavior so that a broker will be willing to work with you in selling your apartment. Once you have a skilled real estate broker by your side, you can expect to close that deal in no time!

Are you looking for buyers to purchase your apartment building? Leave your property to us at Buying Apartment Buildings! We have helped many multi-family landlords sell their properties quickly and efficiently to apartment building buyers without dealing with costly repairs or paying huge commission fees. Get an offer today!